JAEEUL BAE

WORKS

ABOUT

Product/UX Designer

dot

Design Strategist

dot

Ph.D. in Design

I drive product decisions by bridging business mission and design strategy. I deliver excellence in detail-level design by innovating process and leading collaboration.

Coupang Pricing CX

A Strategic, Holistic Design Approach to Drive Business Impact

Directed end-to-end competitive Pricing CX strategy and customer journeys. Established a comprehensive design system and structured agile processes to streamline cross-functional workflows.

+$517K daily GMV, +3,129 daily buyers, +6,361 daily orders

+60% feature improvement speed, -50% development cost

Show more

thumbnail_H&MListing

H&M Product Listing

Translating Brand Vision into Experience Design

Led the mobile PLP redesign by defining a brand experience-oriented UX strategy. Directed the end-to-end process by establishing the guiding principle and collaborating across product and brand teams.

+4.5% revenue, +4% conversion rate

12 successful design updates validated through A/B tests

Show more

thumbnail_H&MListing

H&M Onboarding Experience

Strategic app onboarding for a personalized shopping experience

Designed and launched a mobile onboarding flow that helped customers to easily express their personal preferences. Delivered a cohesive, end-to-end journey from initial promotional marketing materials to the finalized UX questionnaire for successful launches in the Netherlands and Spain.

+1.68% conversion rate, 93.6% questionnaire completion rate

Drafting case study

This site is built with Figma Site

JAEEUL BAE

WORKS

ABOUT

Product/UX Designer

dot

Design Strategist

dot

Ph.D. in Design

I drive product decisions by bridging business mission and design strategy. I deliver excellence in detail-level design by innovating process and leading collaboration.

Coupang Pricing CX

A Strategic, Holistic Design Approach to Drive Business Impact

Directed end-to-end competitive Pricing CX strategy and customer journeys. Established a comprehensive design system and structured agile processes to streamline cross-functional workflows.

+$517K daily GMV, +3,129 daily buyers, +6,361 daily orders

+60% feature improvement speed, -50% development cost

Show more

thumbnail_H&MListing

H&M Product Listing

Translating Brand Vision into Experience Design

Led the mobile PLP redesign by defining a brand experience-oriented UX strategy. Directed the end-to-end process by establishing the guiding principle and collaborating across product and brand teams.

+4.5% revenue, +4% conversion rate

12 successful design updates validated through A/B tests

Show more

thumbnail_H&MListing

H&M Onboarding Experience

Strategic app onboarding for a personalized shopping experience

Designed and launched a mobile onboarding flow that helped customers to easily express their personal preferences. Delivered a cohesive, end-to-end journey from initial promotional marketing materials to the finalized UX questionnaire for successful launches in the Netherlands and Spain.

+1.68% conversion rate, 93.6% questionnaire completion rate

Drafting case study

This site is built with Figma Site

JAEEUL BAE

WORKS

ABOUT

Product/UX Designer

dot

Design Strategist

dot

Ph.D. in Design

I drive product decisions by bridging business mission and design strategy. I deliver excellence in detail-level design by innovating process and leading collaboration.

Coupang

Lead UX Designer

2023 - Now

H&M

Senior UX Designer

2021 - 2023

ASML

Senior UX Consultant

2020 - 2021

T/U Eindhoven

Assistant Lecturer

2020

Naver

Senior UX Designer

2018 - 2019

Samsung SDS

Senior UX Designer

2015 - 2018

Coupang Pricing CX

A Strategic, Holistic Design Approach to Drive Business Impact

Directed end-to-end competitive Pricing CX strategy and customer journeys. Established a comprehensive design system and structured agile processes to streamline cross-functional workflows.

+$517K daily GMV, +3,129 daily buyers, +6,361 daily orders

+60% feature improvement speed, -50% development cost

Show more

thumbnail_H&MListing

H&M Product Listing

Translating Brand Vision into Experience Design

Led the mobile PLP redesign by defining a brand experience-oriented UX strategy. Directed the end-to-end process by establishing the guiding principle and collaborating across product and brand teams.

+4.5% revenue, +4% conversion rate

12 successful design updates validated through A/B tests

Show more

thumbnail_H&MListing

H&M Onboarding Experience

Strategic app onboarding for a personalized shopping experience

Designed and launched a mobile onboarding flow that helped customers to easily express their personal preferences. Delivered a cohesive, end-to-end journey from initial promotional marketing materials to the finalized UX questionnaire for successful launches in the Netherlands and Spain.

+1.68% conversion rate, 93.6% questionnaire completion rate

Drafting case study

This site is built with Figma Site

JAEEUL BAE

WORKS

ABOUT

Product/UX Designer

dot

Design Strategist

dot

Ph.D. in Design

I drive product decisions by bridging business mission and design strategy. I deliver excellence in detail-level design by innovating process and leading collaboration.

Coupang

Lead UX Designer

2023 - Now

H&M

Senior UX Designer

2021 - 2023

ASML

Senior UX Consultant

2020 - 2021

T/U Eindhoven

Assistant Lecturer

2020

Naver

Senior UX Designer

2018 - 2019

Samsung SDS

Senior UX Designer

2015 - 2018

Coupang Pricing CX

A Strategic, Holistic Design Approach to Drive Business Impact

Directed end-to-end competitive Pricing CX strategy and customer journeys. Established a comprehensive design system and structured agile processes to streamline cross-functional workflows.

+$517K daily GMV, +3,129 daily buyers, +6,361 daily orders

+60% feature improvement speed, -50% development cost

Show more

thumbnail_H&MListing

H&M Product Listing

Translating Brand Vision into Experience Design

Led the mobile PLP redesign by defining a brand experience-oriented UX strategy. Directed the end-to-end process by establishing the guiding principle and collaborating across product and brand teams.

+4.5% revenue, +4% conversion rate

12 successful design updates validated through A/B tests

Show more

thumbnail_H&MListing

H&M Onboarding Experience

Strategic app onboarding for a personalized shopping experience

Designed and launched a mobile onboarding flow that helped customers to easily express their personal preferences. Delivered a cohesive, end-to-end journey from initial promotional marketing materials to the finalized UX questionnaire for successful launches in the Netherlands and Spain.

+1.68% conversion rate, 93.6% questionnaire completion rate

Drafting case study

This site is built with Figma Site

JAEEUL BAE

WORKS

ABOUT

Product/UX Designer

dot

Design Strategist

dot

Ph.D. in Design

I drive product decisions by bridging business mission and design strategy. I deliver excellence in detail-level design by innovating process and leading collaboration.

Coupang

Lead UX Designer

2023 - Now

H&M

Senior UX Designer

2021 - 2023

ASML

Senior UX Consultant

2020 - 2021

T/U Eindhoven

Assistant Lecturer

2020

Naver

Senior UX Designer

2018 - 2019

Samsung SDS

Senior UX Designer

2015 - 2018

Coupang Pricing CX

A Strategic, Holistic Design Approach to Drive Business Impact

Directed end-to-end competitive Pricing CX strategy and customer journeys. Established a design system and structured agile processes to streamline cross-functional workflows.

+$517K daily GMV, +3,129 daily buyers, +6,361 daily orders

+60% feature improvement speed, -50% development cost

Show more

thumbnail_H&MListing

H&M Product Listing

Translating Brand Vision into Experience Design

Led the mobile PLP redesign by defining a brand experience-oriented UX strategy. Directed the end-to-end process by establishing the guiding principle and collaborating across product and brand teams.

+4.5% revenue, +4% conversion rate

12 successful design updates validated through A/B tests

Show more

thumbnail_H&MListing

H&M Onboarding Experience

Strategic app onboarding for a personalized shopping experience

Designed and launched a mobile onboarding flow that helped customers to easily express their personal preferences. Delivered a cohesive, end-to-end journey from initial promotional marketing materials to the finalized UX questionnaire for successful launches in the Netherlands and Spain.

+1.68% conversion rate, 93.6% questionnaire completion rate

Drafting case study

This site is built with Figma Site